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Kuniko's TeriyakI
HOOK, LINE, AND SINKER - MENU REDESIGN
Brief
Redesign a family owned restaurant's menu. Elevate the former design and stay away from stereotypical solutions.
Design Idea
The design is inspired by simplistic fish illustrations. Warm colors were used to emulate a family mood.
Tools
Adobe Illustrator
Adobe InDesign
Adobe Firefly
Pitch proposal
This slide deck was used to present initial ideas and concepts for the project. It was updated along the way with to reflect the final design. The original design of the menu pages can be seen within the slide deck.
LOGO REDESIGN
Above is the black and white, along with the colored, redesigned logo. This new logo elevates the current design with a more playful, geometric modified typeface. A simple fish design is integrated into the logo along with a fishing hook.
MENU DESIGN REVEAL
Here is the final product! The menu was redesign with family friendly nature in mind. A warm color palette was chosen to emphasis the cozy atmosphere. The menu is meant to be fun and structured.
The mockup was generated with Firefly, to show to menu in a practical setting.
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