Brand Refresh

Quest 01

Sixpack_01

Bottle floating in a space of orange clouds and floating strawberries.

Sixpack_02

Hand holding bottle in the sky.

Sixpack_04

Bottle on an orange box in front of a strawberry field.

Sixpack_01

Bottle floating in a space of orange clouds and floating strawberries.

1/4

Crush vector logo.

Crush Refresh label with a girl holding a letter, stars in her eyes.

Brief

This brand refresh reimagines Crush Soda with a modern, cohesive visual system built from a strong conceptual foundation. The project includes redesigned 4-pack glass bottle labels, bottle stickers, and packaging to unify the brand’s look and feel. Full mechanicals and high-fidelity visual mockups were created to bring the refreshed identity to life.

Tools

Photoshop, Illustrator, InDesign, and Firefly

Concept Slide Deck

A slide deck to represent the history of the brand and the direction of the resfresh.

Mechanical

A physical model of what the box would look like when officially assembled.

Design Box

A new design was made for the box that improves upon the previous design.

Design Stickers

New labels that go with the new box and look good when held.