Match cut

TRANSITIONS FOLLOW THROUGH - MOTION DESIGN

Brief

Come up with a concept and create 4 frames that follow the theme. Animate each frame in a way that emulates match cuts in film. Focus on motion.

Design Idea

Create a video for a brand. Use lego as building blocks.

Tools

Adobe Illustartor
Adobe After Effects

FRAMES

This slide deck shows each frame designed for this video. Each one was made with LEGO in mind, combining facts and fun. Frames were designed to feel multilayered, allowing for fun transitions.

PROMO LEGO ANIMATION

Four vibrant frames were designed, incorporating a playful LEGO theme to enhance the overall fun factor. The animations were brought to life in After Effects, the match cut technique for seamless transitions that create a dynamic viewing experience. This combination of design and animation showcases creativity while keeping the viewer engaged.